Get to Know: Cayla O'Connell Davis of Knickey

We care so much about what we put into our bodies so why don’t we care about what goes on them? Especially down there. Did you know that most underwear made with synthetic fabrics has harmful chemicals? Yeah, same. That’s the reason about 300 million women suffer from yeast, vaginal, and bladder infections each year. Scary stuff.

This is exactly why Cayla O’Connell Davis started Knickey.

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HOW WOULD YOU DESCRIBE “WHAT YOU DO” IN ONE SENTENCE?

That is difficult to contain in one sentence - in any given day I wear every hat in our company - whether its making strategic decisions about the business, balancing the P&L, picking out submits from our manufacturer or responding to our customer inquiries! But if I were to reduce ‘what I do’ into one sentence - it would be furthering the fashion industry in its pursuit toward sustainable practices that may better benefit both the earth and its inhabitants.

WHAT’S YOUR FAVORITE BRAND EXPERIENCE- OTHER THAN YOUR OWN?

I love Care/Of’s branding, website, UX, unboxing - the whole nine! I have been a dedicated customer since their early days and think that they may the daily chore of vitamin consumption exciting. Plus their supplement packages are now compostable! Would love for Knickey to someday collaborate with them on a custom box design or daily ritual campaign!

WHAT GETS YOU EXCITED EVERY DAY?

Building a brand that positively contributes to our global supply chain, and that resonates with a super engaged community all over the world.

WHO’S YOUR IDOL?

I’m not sure I have an Idol, though I admire so many people - both recognizable, and simply within my friends and family. My parents set an incredible example for me to follow my passions, and I value that outlook as well as their work ethics every day.

WHAT’S YOUR FAVORITE WAY TO DISCONNECT AND DE-STRESS?

Depending on the season - I love walking on the West Side Highway during the fall and summer, and doing a puzzle or crossword by the fireplace in the winter.

WHAT CAN YOU NOT LEAVE HOME WITHOUT?

Sunglasses, headphones, my laptop and a water bottle.

WHAT’S YOUR SPIRIT ANIMAL?

Definitely a Cheetah. I like to move quickly and with agility. I believe in working smart, not hard. I sleep deep, and I love a fabulous print!

WHAT’S YOUR CURRENT FAVORITE PODCAST?

Right now I have been working my way through Startup Therapy, and I love Reed Hoffman’s Masters of Scale. I listen to The Daily and am a time-honored devotee to Planet Money whenever I have a few minutes to spare - I love listening to old episodes again!

WHAT’S ONE PIECE OF ADVICE YOU WOULD GIVE SOMEONE WANTING TO START THEIR OWN BRAND?

Ah! It is so hard to distill anything down to ‘one’ soundbite -- there truly is so much to know and absorb- but perhaps that it is it - prepare to be a sponge and take in any and all things that you can! Not all advice will apply to you, and not all paths will be yours - but knowing what not to do can be just as important as what to do when embarking on an entrepreneurial pursuit!



Our Guide to Impact, For Now

As part of a larger movement for our brand, our 2019 Nantucket lineup focuses on emerging socially conscious brands: from the sustainable fabrics of Dudley Stephens to ethical production of Frances Austen to female ownership of Zanni, our brands, just to name a few, are doing their part in making a positive impact. 

Our Guide to Impact is outlined below. Currently, our Nantucket brands fall into at least two of these categories, and soon, our Boston brands will too.

 
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Ethical Manufacturing
Who makes the items we wear is arguably more important than how they are made (ok, it’s a tie). Our brands are committed to providing their makers with fair wages, safe working conditions, and growth opportunities. They’re also committed to being up to snuff with best practices to ensure minimal waste and environmental impact.


Heritage Craftsmanship
This means our brands are producing product while preserving traditional techniques, artisan methods and ideas that have been used for centuries. Our makers believe that these techniques and skills should be cherished and protected. Heritage, sometimes interchangeable with artisan, also celebrates the intricately handmade items that require real skill on the part of the maker - if you haven’t noticed, we’re suckers for a good story and love when the details tell a narrative of their own. 


Sustainable Materials (recycled, organic, biodegradable)

When hundreds of plastic bottles are saved from a landfill to make your new favorite top? Winning. A eucalyptus pulp dress, sure - no problem. Organic cotton underwear? Definitely. Scrap leather turned into favorite slides? It’s a yes for us. Our brands are on a mission to repurpose existing materials and respect virgin resources. 


Made in the USA

An accolade we tip our hat to that promotes a healthy local economy, lowers the carbon footprint in most cases, strengthens national employment levels and guarantees that employees are treated and compensated fairly. We do acknowledge, however, that manufacturing isn’t one-size fits all and sometimes it makes more sense to produce closer to the source of where fabric is made and where the craftsmanship lives.


Small Scale Production
No long supply chain needed here. Our brands produce in small batches - their collections are small batch and never mass produced. Small scale production means better control of the product, less waste, greater connection with those making the garments and best of all, individuality.


Female Founded
Nuff said. More of this please. 




Get to Know: Maryellen Rooney of maine melon

We’ve been hooked on maine melon since early 2016 when Katharine bought her first (of now many) pieces from Maryellen. Katharine, like Maryellen, grew-up on the coast of Maine, and if you haven’t noticed, generally gravitates towards anything (ok, everything) with a nautical nod. Truly, toss some stripes on it, sold. Anchors? Lobsters? Buoys? She’ll take two. 

Our love affair with this coastal collection is getting serious; it evokes the feelings of beach days, summer nights and everything in between. #endlesssummer. Their well-known buoy bracelets along with all her unique pieces are locally manufactured in Maine and Rhode Island, in the same factory as David Yurman and Tiffany & Co. jewelry. nbd. 

Fun Fact: Some of maine melon's designs take 2-3 years from drawing to manufacturing. Learn more about the founder, Maryellen, below!

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HOW WOULD YOU DESCRIBE “WHAT YOU DO” IN ONE SENTENCE?

I design coastal and nautically inspired jewelry from life in Maine and New England.

WHAT’S YOUR FAVORITE BRAND EXPERIENCE- OTHER THAN YOUR OWN?

Dudley Stephen without a doubt is a brand experience that I love! They have gone about their business in a very fun and exciting way with drop days and engaging lifestyle content.

WHAT GETS YOU EXCITED EVERY DAY?

Working for myself and always being inspired with new ideas from my surroundings on the coast of Maine! I get very excited with new ideas and tend to not force any of my designs. You can't force creativity!

WHO’S YOUR IDOL?

Tory Burch. I was lucky enough to meet her way back in 2010. She could not have been more gracious and was so genuine. She has a foundation to support women entrepreneurs. Love that she started her own business & is supporting other women trying to live out their dreams as well!

WHAT’S YOUR FAVORITE WAY TO DISCONNECT AND DE-STRESS?

Playing outside with Buoy - our 6 year old Golden Retriever.

WHAT CAN YOU NOT LEAVE HOME WITHOUT?

My Beacon Stud earrings. Wear them everyday!

WHAT’S YOUR SPIRIT ANIMAL?

Probably a Golden Retriever. I can't contain my excitement any time I see one!

WHAT’S YOUR CURRENT FAVORITE PODCAST?

I LOVE Armchair Expert with Dax Shepard.

WHAT’S ONE PIECE OF ADVICE YOU WOULD GIVE SOMEONE WANTING TO START THEIR OWN BRAND?

There is a Thomas Edison quote that I love, "Opportunity is missed by most people because it is dressed in overalls and looks like work!"

If you think it's going to be easy, it won't be! But it will be worth it :)



Our second space on ACK: The Annex

As you all probably know, we opened a store on Nantucket. But what you may not know is that we actually opened TWO. Two spaces, one big For Now. The concept of our main retail space (on the left side) follows suit of that in Boston and designed to help brands make a summer-long splash on Nantucket.

Across the hall, you will find our “annex,” a second space designed for brands looking for short term pop-up opportunities. This space is available for a day, or for a week and is dedicated to one brand at a time. With a rotation of 10+ brands spread out over July + August, you can look forward to an exciting lineup of shopping and events. See the list in progress below!

Outdoor Voices

July 1-7

Outdoor Voices is excited to be #DoingThings in one of New Englands most beautiful and recreation-loving towns. You can catch us biking, swimming, surfing or jogging our way around the island from July 1-7. 

Couplet

July 2-3, 6

Couplet is a fine jewelry company dedicated to doing more with ethically sourced stones. They love getting customers involved in the customization process.

Uwila Warrior

July 8-14

Uwila Warrior started to make underwear that didn’t require tugging at panty lines and suffering through thongs. Underwear that was not about pleasing someone else, but instead celebrated a woman’s body.

Alice Walk

July 20-27

Alice Walk is a personalized, fresh approach to women’s fashion. They believe that pairing classic silhouettes with beautiful, unique fabrics is the recipe for creating a fresh yet timeless wardrobe.

Addison Bay

July 31- August 7

Addison Bay launched in 2018 with the mission of being the premier multi-brand destination for active fashion. They focus on curating a collection with a focus on approachable style and function for the modern woman.

Dudley Stephens

August 10-17

Dudley Stephens was founded by two sisters on Long Island Sound. They were inspired by their active upbringing to reimagine fleece. The brand custom designs a range of style-forward silhouettes that go from shore to city with ease. They proudly manufacture their #dsgoods in Brooklyn, the majority of styles spun from recycled yarn.

Launch Brands for Nantucket

We're very ACK-cited to announce the opening of our second home-by-the-sea on May 15th! Find us at 29 Centre St, Nantucket.

On your way to - or from - the Wine + Food Fest, stop by for a For Now wine tumbler and say hello to our curated collection of summer brands.

The 2019 Nantucket lineup will be focusing on emerging socially conscious brands: from the sustainable fabrics of Dudley Stephens to ethical production of Frances Austen to female ownership of Zanni, our brands, just to name a few, are doing their part in making a positive impact and we're excited to tell you all about it.

Get to Know: Suzanne Brosnan of Zanni

ZANNI is our featured brand for May 2019 and is shoppable at our online and Boston store. What we love about this brand is their mission to improve the way women experience apparel by designing a functional wardrobe with minimal maintenance for the modern, active woman. Their products are currently designed and produced in downtown Los Angeles. The luxury performance fabric is sourced from a sustainable certified mill in Italy. It is stretchy, lightweight, breathable, pill resistant, uv protectant, machine washable!

Fun Fact: Suzanne first had the idea for a technical dress while biking 5 miles in a dress to get tacos from Millie’s on Nantucket!

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Brand: ZANNI

Name(s): Suzanne Brosnan

Role(s): Founder, Designer

HOW WOULD YOU DESCRIBE “WHAT YOU DO” IN ONE SENTENCE?

We make elevated basics for the modern, active woman.

WHAT"‘S YOUR FAVORITE BRAND EXPERIENCE- OTHER THAN YOUR OWN?

Dosist - I’m obsessed with my Calm pen.

WHAT GETS YOU EXCITED EVERY DAY?

Creating! Building a brand is hard but so rewarding in terms of personal growth. I love that I get to make things I genuinely want to wear and share with all the women in my life, and learn while doing it.

WHO’S YOUR IDOL?

I have so many I don’t think I can pick just one. A few years ago I actually made a spreadsheet of all the women I admire and they all had one thing in common - they all had their own business!


WHAT’S YOUR FAVORITE WAY TO DISCONNECT AND DE-STRESS?

When I need to de-stress I like to go outside for a little LA sunshine. Nothing is better than a beach walk or sitting in the park with my two frenchies.  


WHAT CAN YOU NOT LEAVE HOME WITHOUT?

My sunglasses.


WHAT’S YOUR SPIRIT ANIMAL?

A hummingbird, @coco_pinkprincess or an old lady with crazy style.


WHAT’S YOUR CURRENT FAVORITE PODCAST?

The Almost 30 Podcast.


WHAT’S ONE PIECE OF ADVICE YOU WOULD GIVE SOMEONE WANTING TO START THEIIR OWN BRAND?

Do it! Get clear on your “why”, stick to your guns and do not focus on other brands.

New Brands for April 2019

Ok, we know it's only April. The month of the Big Tease. We all think it'll be warm and spring-y but we're still layering up. However, we're gearing up for days in the SUN.

MAHI GOLD and ZANNI are BACK with new colors and styles (Zanni's folding in some color!). All our other brands are first-time For Now'ers and excited to meet you with no screen in the middle.

Get to Know: Megan Harrell of Thom Kelly

THOM KELLY is our featured brand for April 2019 and is shoppable at our online and Boston stores. What we love about this brand is their commitment to creating classic, comfortable and LOVELY-looking apparel through sustainable practices. Their products are currently manufactured in NYC using only eco-friendly fabrics such as organic cotton and tencel. Everything from the buttons, packaging, and labels are selected with the environment in mind.

On top of that (!), through their partnership with Rainforest Trust, every purchase protects 30,000 sq feet of endangered habitat around the world.

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How would you describe "what you do" in one sentence?

I create clothing for people who want to feel good about what they are wearing on 
the inside and out.  

What's your favorite brand experience - other than your own?

There are so many awesome brand experiences I enjoy, but one I appreciate on a daily basis is Poshmark. If there is one thing I love doing, its purging!! I find so much satisfaction in getting rid of things we are no longer enjoying in our home. Poshmark has been a great outlet for making sure the pieces we once loved in our closet get to find a new life. I also enjoy purchasing items off the app, especially kids clothing! The process is easy and when I’ve had issues they are always resolved positively for both the buyer and the seller.

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What gets you excited every day?

Simply being able to enjoy another day. Right after waking up I like to take a few minutes and focus on how fortunate to be laying there awake and breathing in another fresh day. I am a firm believer that anything is possible so excitement of the unknown keeps me chugging along each day!

Who's your idol?

My mom. She has been in my corner cheering me on, celebrating my wins, and drying my tears through every phase of life. I mean, how could I not idolize someone who has loved me through the bad decisions, worst days, and most awkward moments? My mom knows me better than myself and sees things in me that I don’t even know exist. Aside from all the mushy stuff, as much as it pains me to admit this (because I think I can be pretty damn funny), my mom truly is more funny than I am, so I will forever idolize her dry humor!

What's your favorite way to disconnect and de-stress?

Daily walks with my family, which includes my husband, daughter, and two dogs. The best walks are extra long, sunny, and warm!

What can you not leave home without?

My Patagonia jacket. I take it everywhere and it serves as my purse. I am not a big purse person, so I put everything I need in the jacket pockets. Even on warmer days you may see me wearing it or carrying it along since it already has all my stuff in it. 

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What is your Spirit Animal?

A bumble bee! I am definitely a “busy bee” and enjoy working hard. I feel my best when I am productive. Yet in the midst of all the tasks I love taking a moment to slow down, enjoy the small moments, and smell the flowers. One of the first times I ever hung out with my husband he caught me gazing at the sky on our way to dinner and when he questioned what I was doing I told him “one thing you will learn about me is that I love to stop and smell the flowers” -- so embarrassing, but so true, and thankfully he didn’t run after I made that statement!

What’s your current favorite podcast?

I love “How I Built This” I really enjoy how it humanizes large brands by digging into the real story behind their journey.

What’s one piece of advice you would give someone wanting to start their own brand?

Don’t wait until everything is perfect before you launch, or else you might end up waiting forever. Your brand will most likely always be evolving and changing, so what you create on day one will not be set in stone going forward. As Harry Truman says “imperfect action is better than perfect inaction.” Just start somewhere and build upon it each day.