If you're a marketer trying to work with influencers, or if you're an influencer trying to work with brands, you've probably been a little perplexed by the whole process at one time or another (or always).
While there is no "one size fits all" we've gathered a group of great Boston women, from both sides of the aisle, to help de-mystify this great marketing relationship.
Erin Bailey, fitness influencer (@ebailey_fitness) + Fitness Director, Asics
Mary Concannnon, All Heart PR
Jennifer Hanway, wellness expert + influencer (@jenniferhanway)
Laurel McConville, founder of Nectar & Green
Lisa Mullan, founder of Uwila Warrior
Becky Shade, influencer (@popcircumstance) + founder of Shade Made Creative
Ashley Steele, fashion influencer (@astyledaffair)
Moderators: Kaity Cimo + Katharine Requa, co-founders of For Now