Roo Kee Roo

New York, NY

Growing up on the Great Lakes of Michigan meant having a close connection with the outdoors. Fishing, cutting wood, or lighting a fire were all part of our experience at the cottage. So when we started Roo Kee Roo, we sought to capture this harmony between life, land, and water with designs meant to evoke those simple, delightful memories. The name comes from a beast that lurked in the forest, a legend the French called ‘le Loup des Loups’ or ‘Wolf of Wolves.’ Our dad told us “After sunset he’ll come to eat you! But if you stick together you can defeat the Roo Kee Roo.” Today after over 20 years of combined experience in design and illustration, we’ve learned to solve many challenges by doing exactly that. | @rookeeroo